After Austin-based Yellowbird Foods’ Bliss & Vinegar hot sauce made waves with an appearance in a YouTube interview series The hottestthe brand is now available nationwide at Academy Sports + Outdoors stores.
Shortly after launching Yellowbird in 2012, co-founder Erin Link noticed a “natural synergy” with outdoor enthusiasts.
“We were tagged in Instagram posts of backpackers, hikers and campers enjoying Yellowbird on their adventures,” Link said in a statement. “I think it has a lot to do with the fact that our bottles are easy to transport and our sauces add a lot of flavor to a simple on-the-go meal. We definitely filled a need in the active lifestyles community.
The new partnership allows the brand’s five classic hot sauces – Jalapeno, Serrano, Blue Agave Sriracha, Habanero and Ghost Pepper – to be sold in 19.6-ounce squeeze bottles for $9.99 at Academy stores and on the outfitter’s website.
The brand’s flaming products are often ranked top sellers on Whole Foods Market and Amazon. The sauces are known not only for their spiciness, but also for their signature consistency, which comes from the whole fruits, vegetables and peppers that co-founders Link and George Milton use to make the sauces.
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