By Justin Trujillo | December 15, 2021
The Greensboro Swarm, the NBA G League affiliate of the Charlotte Hornets, today announced that the organization will join Academy Sports + Outdoors in supporting three local nonprofits for the annual holiday shopping spree. Beneficiaries include Beyond Sports, Salvation Army – Boys & Girls Club of Greensboro and YMCA of Greensboro.
“We are so grateful to be working with Academy Sports + Outdoors for the third straight season for such an impactful event,” said Swarm President Steve Swetoha. “The holidays can be difficult for some families in our community and we are pursuing these opportunities to work with community organizations to bring seasonal joy. Being able to support three non-profit organizations and as many children and families at this time of the season is very important for our organization.
Just like the previous edition of the Holiday Shopping Spree, the 2021 version will be largely virtual.
The Boys & Girls Club and YMCA submitted a “wish list” of Academy Sports + Outdoors items on behalf of 16 young members of their nonprofit. A contactless “Wish List” pick-up event will take place on December 15 with representatives from each organization. The nonprofits will distribute the gifts to the 32 youth members at a later date.
Additionally, Swarm staff, coaches and players will record a personalized digital holiday message for each of the recipients after wrapping a special gift for them. Messages and giveaways will be shared with nonprofits to distribute, but fans will see all Holiday Shopping Spree content on the team’s digital platforms.
For Beyond Sports, the “wish list” was made up of items to support their programming and mission to engage school-aged children in sports by removing barriers to entry.
The Holiday Shopping Party, in conjunction with the NBA Giving Season, is one of many events throughout the season that the Swarm participates in to better serve the community throughout the 5 months of giving organization as part of the 5th anniversary celebration.