Academy Sports + Outdoors opens 12th store in Atlanta, Georgia.

Photo by Megan Munce

The Sports + Outdoors Academy located at 23155 Katy Freeway in Katy. The Katy-based retailer has announced that a new store in Atlanta is the next step in its national expansion.

Tracy Maness/Staff Photo

Academy Sports + Outdoors is opening a new store in Atlanta on Friday ⁠ – the Katy, Georgia-based retailer’s 20th store and 12th in the Atlanta metro area.

The new store is part of a nationwide expansion that plans to open 80 to 100 new stores over the next five years, including nine new stores in 2022, according to the company. Last week, Academy’s first-ever location in Virginia became the third of nine new stores and its 262nd location overall. The new Atlanta store is the 263rd.

The Academy saw record sales during the pandemic as consumers purchased outdoor apparel, shoes and fitness equipment to spend more time outdoors during shutdowns. In March, the company announced that 2021 had been the most profitable year in its history. During the fiscal year, the company recorded revenue of $6.8 billion, compared to $5.7 billion the previous year.

PANDEMIC SUCCESS STORY: The Academy had its most profitable year ever…in a pandemic. What’s their $6.8 billion secret?

The opening of the new Atlanta venue will include meetings with current and former professional athletes, including Atlanta Braves pitcher Peter Moylan, former Atlanta Legends quarterback Aaron Murray and Atlanta Dream player Monique Billings.

Academy went public in October 2020 at $13 per share. Shares were trading around $47 on Tuesday morning – slightly below $48 per share last week.


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