Academy Sports + Outdoors Adds New Men’s Activewear Brand


Sports + Outdoors Academy adds a new private label to its collection. New sportswear brand, Right of Way (ROW) is a men’s clothing line designed with “intentional cuts, comfortable materials and relaxed styles that meet everyday needs”.

The inaugural ROW collection includes shorts, pants, joggers, polo shirts, t-shirts and long sleeves in various colorways to mix and match. New items feature moisture-wicking fabrics, hidden pockets and more for comfort and functionality.

Sizes and prices range from small to 2XL and $19.99 to $34.99, respectively. The new menswear line adds to the retailer’s private label collection which includes Magellan Outdoors, FreelyBCG, etc.

“ROW offers the man on the go a collection of athletic-inspired essentials that fit seamlessly into his lifestyle, from the workday to the weekend and everything in between,” said Eli Getson, vice -Senior President and General Manager of Apparel Merchandising at Academy. “Whether you’re taking a video call, running errands, or grabbing dinner, these accessible pieces create effortless style.”

ROW is now available at all 260 Academy locations, as well as online. Originally founded in 1938 as a family business in Texas, Academy operates in 16 states.


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