Academy Sports appoints board member


Academy Sports and Outdoors, Inc. named Theresa E. Palermo to its Board of Directors and its Nominating and Governance Committee. With this change, the Academy’s Board of Trustees now has nine directors.

“Theresa is an experienced online marketing and retail manager with a proven track record of driving sales and traffic for vertical and national brands, which will be invaluable to the Academy and our Board as we go forward. that we are entering a phase of tremendous growth,” said Ken C. Hicks, Academy President, President and CEO. “Ms. Palermo’s passion for the Academy brand, along with her impressive track record focused on omnichannel customer experience across all touchpoints, will benefit Academy as we enhance our targeted marketing efforts, grow our e-commerce business and expanding our store base.

Palermo is a twenty-year marketing veteran with retail and digital and e-commerce businesses including Senior Vice President, Connected Commerce and Marketing, Signet Jewelers Limited since October 2019;
Senior Vice President, Marketing, Neiman Marcus Group, Inc. (2017 to 2019); Executive Vice President and Chief Marketing Officer, Vera Bradley, Inc. (2015 to 2017), and held leadership positions at Fossil Group, Inc., Collective Brands, Inc., The Timberland Company, Polaroid Corporation, and United Communications Group Limited.


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