Whataburger partners with Academy Sports on a clothing line

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Texan duo Whataburger and Academy Sports and Outdoors have teamed up to create an exclusive clothing line launching in stores and online Monday.

Tom Reel, San Antonio Express-News / Staff Photographer

Texan duo Whataburger and Academy Sports and Outdoors have teamed up to create an exclusive clothing line launching in stores and online Monday.

The line, co-branded with The Academy’s Whataburger and Magellan Outdoors, targets Whataburger fans who also love the outdoors, the companies said in a press release. The new collection includes fishing shirts, lightweight performance shirts, boat shorts and caps.

Full programming is available for a limited time only. Customers who spend $ 20 or more on the in-store collection receive a free co-branded line table tent while supplies last.

“This is the very first collaboration between Whataburger and Academy Sports and Outdoors exclusive brand Magellan Outdoors – it’s the secret sauce in fishing fad,” said Lawrence Lobpries, senior vice president of marketing at ‘Academy Sports and Outdoors. “We’re thrilled to bring together two iconic Texas brands for summer fun that you can only find at the Academy.”

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