Shiner Beer and Academy Sports + Outdoors Launch New Collaboration


KATY, Texas – Shiner Beer and Academy Sports + Outdoors are launching an exclusive collaboration to turn outdoor activities into celebrations. The first-ever co-branded Magellan Outdoors x Shiner line will be available exclusively at Academy Sports + Outdoors starting Friday, August 19.

Customers can quench their thirst for adventure with Magellan Outdoors x Shiner gear including fishing t-shirts and shirts, boat shorts, hats, coolers, koozies, outdoor games, accessories grill, awning, lounge chair and barrel-shaped charcoal grill.

“The first-ever collaboration between Shiner and Magellan Outdoors features unique assortments and creative designs to capture the fun of hanging out with friends and family,” said Lawrence Lobpries, Senior Vice President of Marketing, Academy Sports + Outdoors. “This limited time offer is the ultimate symbol to help our customers quench their thirst for adventure and fun.”

“At Shiner, we believe there’s no better place to enjoy a cold beer than the great outdoors,” said Matt Pechman, Chief Marketing Officer, Shiner. “That’s why we’re thrilled to partner with Magellan Outdoors and Academy, for a collaboration made in beer heaven. We hope our new co-branded product and functional gear will inspire our fans to get outside and make their next outdoor adventure one to remember.

With fun items starting at just $4.99, the unique, custom-designed collection will give customers the opportunity to show off their Shiner pride while fishing, grilling, tailgating, bar-hopping or however they choose to. enjoy.

Available for a limited time, the full collection will be available at all 262 Academy Sports + Outdoors locations and online at Prices vary by item and are available while supplies last.

About Shiner and the Spoetzl Brewery

Spoetzl Brewery was founded in Shiner, Texas (population 2,069) in 1909 by Czech and German immigrants brewing beer with old world traditions and recipes for central Texas. Since then, the brewery has grown into one of the nation’s largest independent craft brewers with beers available in all 50 states and Mexico. To this day, every drop of the award-winning beer is brewed in Shiner, Texas, where it all began 113 years ago.

About the Sports + Outdoors Academy

Academy is one of the leading retailers of sporting and outdoor recreation goods in the United States. Originally founded in 1938 as a family business in Texas, Academy now has 262 stores in 17 states. Academy’s mission is to provide “Fun for All” and Academy fulfills this mission with a localized merchandising strategy and a value proposition that connects strongly with a wide range of consumers. Academy’s product assortment focuses on the key outdoor, apparel, sports and recreation, and footwear categories through leading national brands and a portfolio of private labels.

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