BENGALURU (Reuters) – Amazon.com Inc has launched an online academy to train students for one of India’s most competitive college entrance tests, the e-commerce giant said on Wednesday, as ‘it’s enjoying a virtual learning boom during the COVID-19 pandemic.
‘Amazon Academy’, available as a website and an Android smartphone app, will offer learning materials, live lectures and assessments to help students prepare for the Joint Entrance Exam (JEE ), which allows entry to the best engineering schools in India.
Content on the platform is currently available for free and will remain so for “the next few months,” Amazon India said in a statement.
Each year, nearly two million aspirants to the coveted undergraduate engineering courses take the government-run JEE, for which some take additional courses with private tutors. Many of these tuition centers have either moved online or closed during the pandemic.
India has experienced a boom in online education, or ed-tech, a market that only developed when the pandemic forced schools to close.
The country’s online education market for grades 1-12 is expected to grow six-fold to $ 1.7 billion by 2022, while the market for students beyond grade 12 is expected to nearly quadruple to reach $ 1.8 billion, estimates consulting firm RedSeer.
Indian electronics tech startups including Unacademy, Vedantu and market leader BYJU raised $ 2.22 billion in 2020, roughly four times the amount raised a year earlier, according to Indian Private Equity and Venture Capital. Association and PGA Labs.
BYJU, backed by U.S. investment firm Tiger Global, and Unacademy, backed by SoftBank, raised the most capital last year, at $ 1.35 billion and $ 264 million, respectively.
Report by Sachin Ravikumar in Bangalore; Editing by Shailesh Kuber